Problem
In an ideal world, the head of the family
would be able to make decisions based on collective needs.
would be able to make decisions based on collective needs.
But is it possible to achieve equality when income and expenses come into the big picture?
Observation
Each individual in a family has different and specific needs for data and devices.
The head of the family balances their expenses vs family needs, they make decision based on what’s available and convenient.
What if...
Maxis could free the family from living cost struggle,
and help families stay ahead as one equal unit?
and help families stay ahead as one equal unit?
Equal enjoyment, greater value
When morale is down, we launch a feel good video to cultivate happiness and highlight the importance of equal benefits within a family when it comes to connectivity, so all members can all stay ahead as one equal family unit.
Soft Launch Video
Refresh Soft Launch Video
Thank you!
Senior Creative Director: Walter Teoh
Creative Group Head: Sze Mei & Eelyn Ng
Copywriter: Eelyn Ng
Art Director: Nelson Tse
Servicing: Wen Juin Kok
Creative Group Head: Sze Mei & Eelyn Ng
Copywriter: Eelyn Ng
Art Director: Nelson Tse
Servicing: Wen Juin Kok
