SCHEME Design's profileDajung Hyun's profile

SCHEME multidisciplinary & creative design consultancy

Illustrator
Branding




SCHEME is a creative & multidisciplinary design consultancy based in Seoul.
We build better brand identities and experiences, cooperating with 
our clients,
such as cultural institutions, startups, and multinational corporations.
Our work encompasses visual identity, packaging, exhibitions and installations,
websites and digital branding, advertising and communications.










In a single project, scheming is not general planning anyone can do but set the project based on multidisciplinary knowledge. Consequently, interdisciplinary knowledge should eventually lead to one clear purpose. This is our attitude toward every project, and this sense of purpose we seek
is represented to the audience by using only capital letters in fonts.












The graphic features of SCHEME can be expressed by redefining the meaning of
the term 'Scheme' we define. Graphic elements of SCHEME get to have many possibilities that transform into diverse shapes by being based on overlapping single shapes each other.








We closely analyze the relationship between brands and businesses by taking multidisciplinary approaches. We also profoundly look into global phenomena from cultural, industrial, social, environmental, and political points of view to create better clients’ identities. This ethos can be reflected in the layout when designing our internal works. 

















To create better outputs for our clients, we immerse ourselves in
our work, with the aspects of experts. 

We believe in that designing good brands should include emotions,
personality, tone of voice and expression, digital and physical
interactions, structural design system, and ongoing brand stewardship. 
Therefore, we start design innovation by defining verbal identity and
core design languages for our clients.

We set a perfect scheme so that brand experience can be consistently
revealed in every touchpoint where meet the audience by connecting
its well-defined verbal identity with its visual language.

As a partner or an advisor who helps our clients, we have a high quality of
proficiencies that can provide optimized solutions for everywhere the
brands are needed, without limitations between online and offline.



If you have any queries, please email us below.
schm@scheme.kr







© 2022. SCHEME Co. all rights reserved.

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SCHEME multidisciplinary & creative design consultancy
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SCHEME multidisciplinary & creative design consultancy

SCHEME project is branding to a creative design consultancy based in Seoul. The project includes all processes from defining, visualizing, applic Read More

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