Steve Madden Malaysia E-commerce Launch Campaign
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Inspired by rock and roll and his New York roots, Steve Madden's vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring.
The brand has been in the Malaysian market since 2018 as a brick and mortar store. However, it didn't resonate with the Malaysian audience. To address this, for its E-commerce launch in 2021, we created a campaign that would re-introduce Steve Madden to the public in conjunction with its summer collection launch.
The campaign was divided into two phases - teaser and launch.
Brand: Steve Madden | Year: 2021
