作品名称：青花瓷营养补充剂
客户：上海森槿实业有限公司
设计师：彭伟 LionPeng
这是一款来自中国江西省的营养补充剂系列产品。江西省是中国著名的瓷都，自古以来盛产青花瓷，这是包装设计灵感的来源，从而得到品牌地域性的视觉特征。我们将产品的气质定义在“干净安全”上，以最大化地彰显品牌特色。
This is a series of nutritional supplements from Jiangxi Province, China. Jiangxi Province is a famous porcelain capital in China. It has been rich in blue and white porcelain since ancient times, which is the source of inspiration for packaging design, so as to obtain the regional visual characteristics of the brand. We define the temperament of the product as "clean and safe" to maximize the brand characteristics.
青花瓷在某种程度上代表了中国人对高品质生活的追求。就文化性而言，瓷器对于家庭的装饰总是必不可少的，但是瓷器某种程度上是奢侈品。瓷器通常是用来赠礼与装饰的。因此，我们通过精心印刷在瓶子上的装饰，诠释了消费升级时代人们对文化的传承和品质的追求。最终，选用纯白色环保塑料材质，降低产品重量与保存产品功效，从而得到青花瓷的白色，突出产品成份的纯净。通过三款经典青白瓷的植物图案设计，得到青花瓷的青色，以植物元素突出产品内容的安全。在植物图案上，将图案组合成近似水滴状，也暗示着青花瓷的制作过程，青花瓷是由自然界的水和土壤衍生而来的，通过两者之间比例的复杂技术，它通过工匠精心制作而来。
Blue and white porcelain represents the Chinese people's pursuit of high-quality life to some extent. In terms of culture, porcelain is always essential for family decoration, but porcelain is a luxury to some extent. Porcelain is usually used for gifts and decoration. Therefore, through the decoration carefully printed on the bottle, we interpret people's pursuit of cultural inheritance and quality in the era of consumption upgrading. Finally, the pure white environmental protection plastic material is selected to reduce the product weight and preserve the product efficacy, so as to obtain the white of blue and white porcelain and highlight the purity of product components. Through the plant pattern design of three classic celadon and white porcelain, the blue color of celadon and white porcelain is obtained, which highlights the safety of product content with plant elements. In terms of plant patterns, the combination of patterns into an approximate water drop shape also implies the manufacturing process of blue and white porcelain. Blue and white porcelain is derived from natural water and soil. Through the complex technology of proportion between the two, it is carefully made by craftsmen.
