Escape
EPHEMERAL INSTALLATION
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Ephemeral installation at the entrance of The hovse, a pop up store with the aim of creating an alternative circuit to the fierce Christmas hysteria, make this experience what it should be: a peaceful, indulgent, leisurely walk. Consume things by their name, humanly: in your neighborhood, in your city, which your people make, select and distribute.
A crowd of animals run to the hovse, a forest made by miniatures of trees of different species. With almost 300 animals of all kind, coming from different areas of the entrance, walking through the walls and the ceiling, escape nods Animal Farm. In this case the animals are running away from the usual shopping to the #shopsmall of the pop up store.
An entrance that call the attention of visitors and the younger guests.
Project developed on December 2013.
