CADMI CAMPAIGN 2019
An awareness campaign against violence against women created for the Italian Association CADMI (Casa di Accoglienza delle Donne Maltrattate). The project is an alternative response to traditional manifestos against gender-based violence, where women are usually represented as victims of violence, hurt or mistreated. This kind of posters, however, aren't able to generate so much awareness around the problem both for male and female audience, but rather, they encourage people to usually look away and move on. Hence, the idea of structuring a campaign that visually focuses more on verbal violence instead of physical one. In fact, according to CADMI, verbal harassment is often one of the first warning signs regarding gender-based violence.
The copy is inspired on the monologue written by Stefano Bartezzaghi and interpreted by Paola Cortellesi during the 62° edition of the David di Donatello (2018). Thanks to CADMI, the campaign was exhibited at BASE Milano together with other graphic proposals during a three days conference that talked about violence and gender stereotypes.
Client: CADMI
Year: 2019
Designed with: Valentina Verderio, Alessandra Nuzzo, Simona Fall
Posters format: 70x100cm
(printed with offset)
Font: Arnold,Gatwick
Project made during the Art Direction course at Politecnico di Milano
Project supervisors: prof. Luigi Marcello Ciccognani, tutor Giacomo Regallo, supervision of Paolo Iabichino
Year: 2019
Designed with: Valentina Verderio, Alessandra Nuzzo, Simona Fall
Posters format: 70x100cm
(printed with offset)
Font: Arnold,Gatwick
Project made during the Art Direction course at Politecnico di Milano
Project supervisors: prof. Luigi Marcello Ciccognani, tutor Giacomo Regallo, supervision of Paolo Iabichino
THANKS FOR WATCHING :)
