Anna Sára Somlai's profile

INFODEMIC - Experimental Generative Art Project

<< drag and move

As the information never stops spreading through the internet, here everything is real-time generated in a constant change and move.
What is an Infodemic?

An infodemic is too much information including false or misleading information in digital and physical environments during a disease outbreak. It causes confusion and risk-taking behaviors that can harm health. It also leads to mistrust in health authorities and undermines the public health response. An infodemic can intensify or lengthen outbreaks when people are unsure about what they need to do to protect their health and the health of people around them. With growing digitization – an expansion of social media and internet use – information can spread more rapidly. This can help to more quickly fill information voids but can also amplify harmful messages.


I made this project with the intention to call the attantion to a current social problem. Infodemic is a phenomena that came with the growing digitization: information can spread more rapidly with the expansion of social media and internet use. In these circumstances hand in hand with a worldwide pandemic we barely can notice what the valid content is and what we can trust in. There is another outbreak on the horizon, this is the mass of information we face with day after day. Rumours, fake news, conspiracy teories, misleading information are viral.

The project is highly experimental and intuitive. I had this idea to somehow find the relation of the message and the method. The software I used is only working with internet connection, through the web, the codes are generating the visual elements without stop. This is how the information reaches us as well.
The outcome of the experiments is a digital poster campaign. The posters are not commercial ones of course (but they are acting like that, this is the trick), but very vivid, always moving, always craving for attention. However, if we pay attention, if we want to understand them we cannot succeed, because they are confusing, the words randomly put together doesn't make any sense. So, tell me, is this confusion feels familiar? 
As we somehow moved to the virtual world meanwhile the Pandemic and the information reaches us through this − and barely on the streets − in the Digital Age / The Internet Era, I decided to do a virtual exhibition for my posters to reach out the audience. First idea was to create some kind of virtual rooms. The final result you can see at the end.
<< drag and move

All the posters:
The exhibition:

This was my diploma project. Thank you for being with me! If you like my works feel free to hit me up, I am open for collaboration.
To discover more and to visit the exhibition please visit the website. For better experience maybe a nice video card is needed.

Created by Nana Masilo. Made at Eszterházy Károly Egyetem, Media and Design Department. (HUN)

Consultants: Mónika Rudics, Dániel Gyöngy
Sound designer: Fausto Mercier
Website programmer: Dominik Szabó


INFODEMIC - Experimental Generative Art Project
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INFODEMIC - Experimental Generative Art Project

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