Think
The word the owner chose for the yachts' name, paramour, can be defined as
The word the owner chose for the yachts' name, paramour, can be defined as
'passion beyond reason'. We felt this reflected the owner’s love for his yacht,
and we created a concept based on the notion of going ‘beyond’.
Create
We developed narrative copy in keeping with this concept and structured the
We developed narrative copy in keeping with this concept and structured the
brochure to best communicate the experience of being on board, leading with
the new photography. It was finished with a heavy, tactile paper stock for the
cover, featuring a patterned embossing, and elegantly foil blocked the
yacht name and brochure title in gold.
