BACKGROUND
The process of urbanization in the world is developing rapidly, and countless young people have left their hometowns and flocked to big cities to survive. From the original killing of Matt to the Sanhe Great God, the post-00s bucket holder, from "Mr. Tree" to "Joker" and "Parasite", there are such a group of marginalized people in all countries in the world. They are in the real environment. Facing unequal rights, lingering in the shadow of institutional exclusion.
世界的城市化进程迅猛发展，无数年轻人离开家乡涌向大城市求生存。从当初的杀马特到三和大神、00后提桶者，从《Hello!树先生》到《小丑》、《寄生虫》，世界各国无不存在着这样一群 社会边缘性人，他们在现实的环境中面临着权利不平等，在制度性排斥的阴影里苟延残喘。
IDEA & SOLUTION
They may be the trauma of childhood, the divorce of their parents, the changes in the family, poverty and other reasons that cannot be integrated into the center of the social order. They are like a "broken kite" without the involvement of family blood and social relations. The study of the crowd, through graphic design, gorgeous colors, and novel forms of expression, let everyone pay attention to them and give them more understanding and love.
他们或许是童年时期的创伤，父母的离异，家庭的变故，贫穷等原因不能正常融入社会秩序的中心，就像“断了线的风筝”，没有了家族血缘、社会关系的牵扯，对这类型人群的研究，通过平面设计的方式，艳丽的色彩，新颖的表现形式，让大家关注到他们，给他们更多理解与爱。
