Wardy
Wardy started after a profound desire of making the mornings and nights before going out easier. After struggling several times with trying multiple things, not liking anything and leaving everything a mess I had the idea to create the App. Wardy is an app that is going to help millions of people to make their life easier. No more changing multiple times or even forgetting what clothes we have. This app is designed to be your virtual closet. Wardy can scan and save in different categories any clothing or accessory item. The goal of this app is to decrease the time spent in trying and combining clothes. Wardy is targeted for anyone that is interested in clothes, colors, fashion, or anyone interested their appearance.
The logo in the brand was inspired by a hanger. This is and easy association with a closet and what we put on it (clothes). The color choice is primarily chosen because the variety of colors allows the logo to be able to be used in different circumstances and transmit different feelings.
The logo in the brand was inspired by a hanger. This is and easy association with a closet and what we put on it (clothes). The color choice is primarily chosen because the variety of colors allows the logo to be able to be used in different circumstances and transmit different feelings.
Early Process
All this research helped me to figure out who my audience was and how I wanted to start to aproach the brand. The main goal of the app is to organice the clothes making it easier to look through them.
Logo process
For the naming of the brand I decided to join the words Wardrobe and Trendy, as this two are key to describe the essence
of the app.
of the app.
Typography & Color
Deliverables
App
