OSOA
As a creative agency, we’re often creating for others. While we take pride in the work we develop, we often yearn for the ability to create without guardrails. To create storytelling in our process, controlled our way. As such, we have embarked on a passion project.
Our goal was to create a memorable brand system focused around human centered design, and connected to a positive emotion; one that is imaginative, and takes our consumer on a journey.
DESIGN SYSTEM
We developed an identity system grounded in a calming color palette, with a series of marks that brought our four vibes to life through their sentiments. To bring our brand to life, we integrated 3D design environments that embodied the spaces our product would show up, and a UX / UI experience across an e-commerce site and app that integrated thoughtful content integration around mental health.
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