MIT Campaign Launch
Print Design, Event Marketing
Massachusetts Institute of Technology (MIT) is a world-renowned institute known for its rigorous curriculum, excellent research, and outstanding faculty. The people of MIT are inventing the future while addressing the obstacles of the present. The Institute aims to raise an ambitious fundraising initiative of $5 billion to tackle humanity's most significant problems and make a difference through education, research, and innovation—MIT Campaign for a Better World.
Challenge
With the branding and communication systems developed by Iconic Collective, MIT Resource Development (RD) undertook the brand's implementation for the Campaign Launch, designing event collateral from digital registration to print programs with personalized itineraries.
The Campaign Launch event coincides with celebrating the 100th anniversary of the Institute's move from Boston to Cambridge. Each event needed a compact yet extensive program while teasing the soon-to-be-revealed Campaign branding. The programs' dualistic and monochromatic design shows the need for the global MIT community to come together to make a change.
"At MIT, we pursue research, education, and innovation with a passion for serious impact. We have a record of transforming society for the better—and we are just getting started. As we look to the horizon, we see a future of important challenges and inspiring opportunities. With your help, we can build a better world."
MIT President L. Rafael Reif
Experience
With the revealing of the campaign name and branding, MIT RD showcases the Campaign for a Better World through branded gifts for attendees, event signage and presentation design, and on-campus marketing. The brand is revealed in full color and explored through various mediums. The posters lining the infinite corridor reflect the vision of the future and the campaign priorities.
The MIT Campaign for a Better World is defined by five problem-solving and discovery priorities that intersect with Institute's schools, departments, labs, and centers: Discovery Science; Health of the Planet; Human Health, Teaching, Learning, and Living; and Innovation and Entrepreneurship.
Results
As of the end of the first quarter of 2016, MIT raised over $2.6 billion toward the Campaign goal, with gifts coming from more than 77,000 alumni and friends. The most recent account — the best in MIT's history — brings the campaign total to $4.9 billion, contributed by more than 100,000 individuals and organizations. With this result, MIT aims to raise an additional $1 billion as part of the Campaign for a Better World, bringing the campaign's total goal to $6 billion.
Project Details
Agency: Massachusetts Institute of Technology (MIT), Resource Development
Team: Barbara Malec, Creative Creative Director and Beth Connolly, Creative Director
Role: Designer
Year: 2016
Credits
Brand Identity and Event Design by Iconic Collective.
Product Photography by Eric Keezer.
Product Photography by Eric Keezer.
