"Transformez-le comme vous voulez" 
"Transform it as you want"
A cool project I received from Famous agency. 
They asked me to make a packshot of William Lawson's bottel with a fresh glass.
Both on a Highlands's landscape and on realy dirty grass.
A packshot is not the funniest thing to do asually but this one was a creative one, so really exciting to realised !
Add a very funny staff and its not a job anymore, its a game !
So lets go to buy some real grass, some rugdby tees ... lets play !
Photo/Retouching: Antoine Melis
Assistant: Bart Decobecq
Client: William Lawson's
Agency: Famous
Creative Team: Antoine de Bellefroid / Yannick Pringels
Account: Naike Van Hulle
Production: Sandy Leemans
StopMotion: Michael Ferire

Shooting @ La Fabrique 22A / Brussels
Music on the video: The Doors / Alabama Song (Whisky Bar) (Niconé edit)
Layout from Famous
We shooted @ la fabrique 22A, a perfect place to shoot comfortable!
After the bootle and glass shoot, I had to add the Scotish background... Some Stock images, because time is running out !
Final retouch and incrustation
Exemple from the press with some color corrections
William Lawson's

William Lawson's

Creative packshot of a William Lawson's bottle and glass on the Highlands