WEWORK™
Birthday Contents Direct Campaign
The WEWORK area of community and loyalty call us with to develop audiovisual pieces to send to active members of the community on the occasion of their birthday.
The activation was part of an action with LIEBELU in the framework of member loyalty.
We developed an extension of WE's normative KV creating a somewhat acid and festive modern language to function as an invitation and at the same time as a salutation for the member.
