Brand Refresh for a BioTech Lab
Gig: 3 month brand and digital marketing refresh for a B2B CAP accredited, CLIA licensed molecular testing laboratory.
Brand Refresh included: Brand Audit, Brand Architecture, 8 new Trademarks, Storytelling, Brand Mood Boards, Brand Guidelines, Identity refresh, and Website redesign. Continue to support Photoshoot Plan and Video Scripting for Instructional and Company videos.
Refresh Brand Architecture & Identity
Brand Mood Boards to showcase the recommended design with logos.
Website refresh mobile and desktop design built in Adobe XD made ready with design and copy for developer.
Brand and Design Guidelines to showcase the brand refresh to internal employees and external partners.
Brand Identity
Video Shoot Plan
