ZAVOD COFFEE is a roasting company based in Moscow. The team consists of 13 people; each of them has at least ten years of experience in the coffee industry. The company buys green beans, roasts them, and delivers them to end customers: restaurants, coffee shops, and ordinary people. We formulated the brand platform and positioning, developed the identity, packaging design, and corporate font.

Most companies in the industry have no clear positioning, with rare exceptions. At the same time, it is the positioning that allows the client to understand how this company differs from others — in each of its actions, in each solution, and each product?Most companies in the industry have no clear positioning, with rare exceptions. At the same time, it is the positioning that allows the client to understand how this company differs from others — in each of its actions, in each solution, and each product?

Positioning of ZAVOD COFFEE is fine coffee production. A stable product, stable and big company, reliable processes, large product selection, high-quality coffee, balanced technologies. The corporate identity is based on industrial aesthetics: bright orange color, catchy “factory” font, and bold typography.