The Angstrem group of companies produces cabinet and upholstered furniture for the house. A small brand from the city of Voronezh, established in 1991, in over 30 years has become one of the largest players in the Russian furniture market. During this time, the prices and quality of the furniture have gotten higher, separate lines for different interior trends have appeared, and their own design department has been opened. It became clear that it was time for the brand to change its image, to make it more modern, to introduce a new concept for points of sale and interaction with customers. To do this, we have developed a new corporate identity system growing into different product lines: Style, Life, Classic, Design, Kitchen.

The new brand image should appeal to both classic lovers and those who choose simpler and trendier solutions from the Life and Style lines. The classic solution to this problem is the strict inscriptions for the main brand name and calligraphic inscriptions for styled lines. A more modern approach is colorful typography. The idea and atmosphere of each line are clearly read in the nature of its name, and the inscriptions are unusual enough to work as independent logos.