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MuMi—Museo di Storia Naturale Milano | Brand Identity

MuMi—Museo di Storia Naturale Milano
An immersive place where to discover the history of life on Earth

The Natural History Museum is the oldest museum in Milan. Founded as a place to meet and share, it brings to life the history of life on Earth through some of Europe's most famous dioramas.
The rebranding project was designed to give the museum a more modern look. From the logo to the interior design, everything has been designed to make it a place where the viewer can fully immerse himself, focusing on the key component: the diorama.


The logo symbolizes the shape of the diorama, made dynamic by color and perspective.
The variations encode the associated animal, considering its size and place of origin.




Two variants of the website have been designed. The first for the rebrand launch, consistent with the concept of intrigue and mystery in a very experimental and creative way. The second instead fully exploits the dynamism of the logo.
Both the graphics and the interior design, everything surrounding the dioramas has been obscured, making them stand out and creating a magical and immersive environment. To create a sense of movement, lights and shadows – consistent with the environments presented in the room – were used.

In order to enhance this aspect was proposed the creation of an audio 3D guide.
Here is an example that explains the technology (please note: audio must be played through headphones).


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MuMi—Museo di Storia Naturale Milano | Brand Identity
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Federico Agnelli

MuMi—Museo di Storia Naturale Milano | Brand Identity

MuMi—Museo di Storia Naturale Milano is a school rebranding project. The Natural History Museum is the oldest museum in Milan. Founded as a plac Read More
55
604
3
Published: