The Briefing
Finding a branding solution for an action to motivate people to be more interested in creating a reading habit.
The Concept
A balanced perspective between the present and the history of Portugal. An example of graphic art and illustration, which aims to stimulate the observer to read and to like words and the knowledge they can provide by illustrating two of the greatest figures of the Portuguese literature in a soft and fun way.
The Solution
A Red (Passion) and Blue (Confidence) brand, with simple illustrated geometry of the main elements from Luis de Camões and Fernando Pessoa that was included with bold typography, finally subtly integrating the plus symbol, that creates the duality between the two writers.
