Miracle Gro Package Redesign
For this project we were to chose an existing line of packaged goods. We had to redesign and mock up an entire packaging line that includes at least four design variations for the product we chose.
I decided to redesign the packaging for Miracle-Gro. My goal was to market it to anyone in the market for plant fertilizer. It has a new modern look that isn’t too youthful, but still draws attention to a younger generation with its clean new look. Unlike its competitors that have bright and chaotic packaging with tons of information, the re-packaged miracle grow will stand out on a shelf. The new packaging is also significantly more eco friendly with a recyclable cardboard box and glass bottle.
Check out the process HERE
