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As an official Apple Premium Reseller, iCentre sells and services Apple products in several of its stores (Arena, MOM, Allee). At first our task was to design the storage areas of the stores, which was a surprising but at the same time commendable task. It was surprising, as normally no one really designs the "back" areas of stores (storage, social area, locker room, bathroom ... etc), hence the fact that management devoted such special attention and energy to not only its products’ but employees’ wellbeing, was really admiring to us.
Following this, the interior design of the new center started. After a long search and negotiation period, the location of the store finally became the ground floor of Infopark C. iCentre-Hungary CEO Noémi Felker’s idea of their new home was not a standard solution, but five in one: office, service, meeting point, official Apple store and iCentre More showroom. She dreamed of a store with two faces: one that brings Apple's world and quality, and the other that creates a more relaxed and cozy environment for the smart devices and accessories that the iCentre More brand represents. The great advantage of what we simply call the More corner is that we can try every product, and we think this is essential when buying a smart device.

Managing design and execution was a challenge because our task was to turn an essentially office-like property into a commercial space. We got tight deadlines, the design went almost parallel with the construction, we had to change the street frontage, had to open a new entrance, and last but not least, we had to figure out how to showcase smart devices.

The project was an absolute love child, Noémi's attitude was a pleasure to identify with, and the whole team was extremely enthusiastic and supportive. We can only recommend you to visit the new flagship store, where you can try smartwatches, headphones, speakers, toys and many other smart devices (with both sports and health purposes) along with Apple products.

Client: iCentre-Hungary Kft.
General constructor: Wing Zrt.
Lights: Luminis Kft.
Carpentry work: Ódor Bútor Kft.
Office Furnitures: Kinnarps Hungary Kft., DoWork Kft.
Floor: Decorfloor Kft.

Photography: Gábor Baksa