A mix of people’s different cultures is always a good idea!
Milkshake is the name for the monthly meetings organized by people from all over the world who are living in Paris. During these meetings they spend a really nice time sharing their cultures, food, music and experiences. There’s always something good coming out of this incredible mix!
We were of the naming process of the event and later we concentrate in defining the brand purpose to come up with the idea of an “open, optimistic and enthusiastic mind”.
We developed a visual identity that totally reflects the brand purpose where colors and shapes transmit the main idea. We also established photographic styles that reinforce this concept of communication.