Lead Racewear
Logo refresh for Lead Racewear, giving their top-of-the-line race pants a bold and distinctive presence as the brand looks to further grow on the BMX scene and expand into the motocross and mountain bike worlds.
It was a simple yet challenging brief, to retain the existing spirit of the brand but inject some dynamism and modernity to capture the “Lead, don't follow” mentality.
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Packaging and applied detail
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Initial sketchbook work
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Lead photoshoot with Sylvain André
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Race jersey concepts
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