Finding opportunities to communicate in Construction market.
Pro Rénovation Versailles is a construction and interior design company located in Versailles, France. The company has grown considerably over the last years and they needed a brand alignment which included their quality services.
We started by analysing the market and we quickly realised that 85% of communication made by middle-size construction companies were really low quality. They didn’t have a brand purpose neither a communication strategy.
We took it as an opportunity to position Pro Renovation Versailles in their market. We develop a brand identity aligned with the quality of their services, chromatically inspired by the distinguished architecture of Versailles, combining it with a modern and simple graphic style.