During a life-changing car journey from London to Mongolia, food journalist Rachel Walker fell completely in love with the vivid bags of spices in the markets of Samarkand. In 2018, after watching how the global coffee and chocolate industries were developing at a fast pace, she decided that it was time for the often-overlooked spice cupboard to catch up. She would bring quality and transparency to a wide, interested market. Rooted Spices was born.
The identity and packaging is a visual celebration of the powerful flavour profiles most associated with spices ... deep & rich and bright & zingy. The founder's passion for botany and her keenness to celebrate discovery and market transparency led us to introduce cyanotype imagery to the system (more about cyanotypes below).
Rooted Spices are now available in deli's and cafes across the UK and are fast become the chef's choice. We can highly recommend getting your hands on some tins and trying a couple of Rachel's lip-smackingly good recipes!
Services: Branding, Packaging, Art Direction
Links: www.rootedspices.co.uk
Collaborators: Cyanotypes by Angela Chalmers
Other credits: Photography ©Rooted Spices
In store photography by Claire Fleck
