While many tend to think that TV advertising has taken a dip and that it has become irrelevant, but it is still one of the most powerful marketing strategies. TV advertising is evolving as customers and technology evolve. With TV ads, you can reach millions of people, just as any other advertising, as there are still a lot of people who watch TV. In the past, it may not have been possible to measure the success of TV ad campaigns, but today with the availability of media and marketing, you can analyze the performance of your campaign. Let's further go into detail for a better understanding: 

When it comes to TV advertising, there are two different types: broadcast and cable. If you're wondering what the difference between these two is, one is paid, and the other is free. Broadcast TV is free and is nationwide; so, you can reach a good number of audiences. While this free aspect is extremely beneficial especially for those businesses who are just starting up, the disadvantage is that they are not targetted, so even though your reach is high, there could be less conversion. But if your goal is to spread your brand awareness, broadcast TV is the way to go. Cable advertising is paid, and they are more targeted. You can target depending on the demographic, the budget you're working with, set a time timing, and more.

When you have a well-designed TV ad, you will see positive results. Let's take a look at the many advantages of TV advertising.

1. When you create a TV ad, you need to ensure that the visual and the sound works seamlessly together. With it, you can capture people's attention. So, your goal should be to create aesthetically pleasing content. And since most people own modern TV with 4k screen resolution, they also get a better viewing experience.

2. While you may think that targetting an audience depending on age, gender, geography, and interest is impossible, it actually is. There is a set timing for different programs to play on the TV, and according to these programs, marketers can target the audience. But for this, it is important to carefully choose the channel and when you want your ads to be played, depending on the program running.  

3. The ad that you create or say the masterpiece will determine the effectiveness of your ad. Even if you place the ad extremely well, if it is not pleasing to your targetted audience, your strategy will be for nothing.

Your TV Commerical should give you a positive result if you do it correctly. Advertising on TV has many advantages, but it has its disadvantage as well, such as the cost. However, the advantages outweigh the disadvantages.