Redefining a third generation brand.
La Madonnina is a company dedicated to the baking and distribution of English bread. It started as a small family business in Merlo, Buenos Aires in 1960 and as the time went by, their passion for business, hard work and effort, made them grow.
La Madonnina needed a change, to redefine their institutional image. We designed a new visual concept and communication strategies related to its new targets and goals. We recycle the bases of their roots to empower their reach and make more effective the unique of their competitive image.