Kutiana
Kutiana, being a brand targeting children and young-age group, captures everything fun, enlightening and joyous. The identity for Kutiana consists of a logo symbolizing a baby elephant highlighting the meaning of the brand name along with a striking cheerful typography. The stand-alone icon can be well connected with children and is easily memorable leaving an impactful impression in the mind of the viewer.
The unique blue-violet shade brings a strong combo of tranquility and charisma to the identity when paired with salt pink colour. This specially generated colour palette is creativity inducing and very distinct.
