Mazda MASS TEST DRIVE - DIGITAL/EXPERIENTIAL

•

Mazda knew it had a line-up of great vehicles. The challenge was getting potential customers to book a test drive to discover this fact for themselves. Mazda’s “Mass Test Drive” provided the perfect solution. This unique cinema Timeplay experience allowed the audience to take a Mazda for a virtual test drive using their cell phones as steering wheels. As a result over 8,800 real test drives were booked in Toronto and Vancouver, where the cinema experience played