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CB&I Rebrand Exploration

CB&I Rebrand Exploration - current identity and usage - it is very generic, has transparencies, and uses a small town font called Benguiat which isn't that appealing to an international audience​​​​​​​


CB&I Rebrand Exploration - updated identity in orange on black sticker on blueprint tube


CB&I Rebrand Exploration - updated identity on orange hard hats screened in 1 color and 2 color identities


CB&I Rebrand Exploration - front and back of business card design in Pantone 804 neon orange and black​​​​​​​
CB&I Rebrand Exploration - updated identity versions in black and Pantone 804 neon orange
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CB&I Rebrand Exploration - updated identity color formulas


CB&I Rebrand Exploration - updated identity in black and orange on orange and white long sleeve shirts


CB&I Rebrand Exploration - updated identity versions on black and orange coffee mugs

CB&I Rebrand Exploration - color swatch choice of Pantone 804 neon orange


CB&I Rebrand Exploration - updated identity versions on black, white, and orange polo shirts


CB&I Rebrand Exploration - updated identity versions on Pantone 804 neon orange background, on black background, and on Pantone 804 neon orange gradient background


CB&I Rebrand Exploration - updated identity versions on in white, black, and orange ball caps
CB&I Rebrand Exploration - final favorite identity ideas with updated colors - 
some identity ideas have renaming based on founder's names


CB&I Rebrand Exploration - final 2nd favorite alternate identity idea after the one featured above


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CB&I Rebrand Exploration
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CB&I Rebrand Exploration

CB&I really needed rebrand because what the initials stand for, Chicago Bridge and Iron, doesn’t make sense for where they were located and what Read More

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