On July 1st, 2021, movie theaters in Turkey reopened after a long time of closure due to the lockdown. So, we created a real-time campaign for Turkey İşbank CineMaximum Card. We photographed people from different segments in their houses as they were gazing outside with hope. The text over each photo reads “The End”. Our message is that the happy ending is here and the movie theaters are back in business with the end of the lockdown.
Client: Türkiye İş Bankası
Agency: Publicis Groupe İstanbul
CCO: Ayşe Aydın Erdoğan
ECD: Mehmet Güney
Creative Director: Melik Atalay
Creative Group Head: Cem Bilgi
Copywriter: Rahman Yıldız
Art Director: Kerem Aydın
Retoucher: Kerem Aydın
Strategy: Selin Naz Aktaş, Asena Çelik
Account Team: Çiğdem Uyar, Gamze Kaplan, Sıla Menteşoğlu
