Isle of Skye Sea Salt Company
For this multi-award winning sea salt, we created a brand that conveys a coastal feel through the colours and logotype, whilst the pattern highlights the Scottish nature of the product in a non-traditional way.
The environmentally friendly production, that is fundamental to the business, is reflected through the reusable and recyclable packaging. The recent digital update focussed on a strategy to increase online sales and tell the sustainable story of the business through a new online presence with photography, illustrations and promotional film.
Design & Art Direction Sanna Mac
Photography by India Hobson
Film by Sarah Mason
Illustrations by Talia Vesey
Web Development by Gareth Jones
From Loch to Larder Film
A key part of the online presence was to communicate the environmental nature to the product and we felt the most effective way to tell the story was through a film that documented the production process. We commissioned Sarah Mason who not only demonstrates the pure alchemy when the sun and wind evaporate the water to create the sea salt, but also beautifully captures Chris & Meena's passion for the process.