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Advertising Agency: DDB Budapest Creative Director: Peter Tordai Head of Art: Guilherme Somensato Creative Group Head: Dorka Békefi Art Director:… Read More
Advertising Agency: DDB Budapest Creative Director: Peter Tordai Head of Art: Guilherme Somensato Creative Group Head: Dorka Békefi Art Director: Zita Nagy, Guilherme Somensato Copywriters: Vera Länger, Dorka Békefi Illustrator: Anna Kulakovskaja Published: October 2013 Read Less
Published:
Aspirin Effect is the latest pain killer product of the Bayer Aspirin family. Thanks to its unique and innovative granule format it can be taken without water, anywhere, so it is very easy and convenient to use, and works fast and effectively. Translating these product benefits into creative language: with Aspirin Effect you can get rid of pain with a single move in any situation. This is what we have demonstrated on our creative materials, where we have shown that the source of pain can be eliminated with a simple ripping off – exactly as you open the pack.