Brand info
- Positioning: Nestlé added the taste of fruits to the water to turn the time of drinking water into a fun time, in addition to being Healthy.
- Brand Promise: Nestlé will make you taste the best water ever, not only to quench your thirst but also to enjoy the wonderful taste of fruits.
- Tone of voice: simple & catchy.
- Brand Slogan: TASTING NATURAL.
Project overview
Project overview
- Nestlé always offers products to meet the needs of audiences of all ages such as offering products in different flavors to infants whose mothers cannot breastfeed them.
- The main objective of this campaign is (public awareness) about the availability of new fruit flavors for water with a new color in the summer.
Marketing objectives
- launch a new product.
- attract new customers.
- make the brand memorable.
