FREZZA WILD CHILD
/ Concept / Package Design / Advertising / Set Design / Photography / Animation /
Concept and package design for Paulig Frezza limited edition black toffee coffee drink. Paulig approached us when they were launching a new limited edition flavour for Frezza's colourful line of cold coffee drinks. Flavour was black liquorice toffee. We came up with a concept that emphasize the rich and freaky taste of black liquorice.
In the concept we played with the idea that in every bright and colourful world lies the darker underside with its shadows and secrets. We derived inspiration from the 80's vampire movies and the roughness of the underworld.
The limited edition dark black packaging with roughly drawn silvery metallic details was the perfect addition to Frezza's otherwise cheerful range of bottles. This is the dark side of Frezza.
Concept, Art Director: Joonas Jansson
Concept, Copywriter: Jenni Kanerva
Package Design, Illustration, Animation & Set Design: Joonas Jansson
Film & photo of Noora: Teemu Lautamies
Model: Noora Karjalainen
