At the Builders Club, we worked to help launch a new division of Elite World Group (that represent over 100 world-renowned talent such as Gucci Mane, A$AP Ferg etc) called EWG Virtual, which looks at the future of fashion experiences, transporting audiences into inspiring new worlds through CGI films
and campaigns, video games, virtual stores, live streaming, and virtual events.
We created a CGI film using Jasmine Sanders' virtual avatar, walking a surreal runway for Elite Models' press launch. The aim behind the film was to transport viewers into a fantasy version of Jasmine's world. The audience follows her photorealistic avatar dressed in Tommy Hilfiger sportswear through various scenes based
We created a CGI film using Jasmine Sanders' virtual avatar, walking a surreal runway for Elite Models' press launch. The aim behind the film was to transport viewers into a fantasy version of Jasmine's world. The audience follows her photorealistic avatar dressed in Tommy Hilfiger sportswear through various scenes based
around the ideas of urban, architecture, and fantasy.
Some lovely process
Client: EWG Virtual
Production Company: Builders Club
Creative Director: Jonas Hegi
Producer: Lauren Egen
Art Director: Mike Lamont
Design/Animation: George Barett, Janis Melderis, Luca Struchen,
Production Company: Builders Club
Creative Director: Jonas Hegi
Producer: Lauren Egen
Art Director: Mike Lamont
Design/Animation: George Barett, Janis Melderis, Luca Struchen,
Akshay Depala, Artur Zhamaletdinov
