Couple of color variations that were generated for the finalized artwork :
MLLN already had a very clear idea of what he wanted to see in the artwork right from the get-go. He filtered his vision down into a simple narrative that he'd based the song around. In his words, "Well the song is called “Wastin’ Time” and is about getting rid of negative people in your life. So I was thinking maybe the back of a girl walking toward a light which would be considered her “better” life without those people"
After receiving such a succinctly articulated concept, I got to work and produced the following prototypes, the first of which, thankfully, made the cut. The notion was that this girl was letting go of her past and rushing towards the light (in this case, away from the audience), and that she was finally achieving her genuine self rather than the impression she had once seen herself as.
Once I received the green signal from MLLN, I started working on the Hypetrain, a series of promotional posters created specifically around the concept of the song, which could be put up on Instagram stories from the artist's page.
Here's a grid compilation of all the 9:16 posters:
Here's a grid compilation of all the 1:1 adapts (in the form of a pre-vis board that I used to judge what the artist's Instagram Feed would look like after all the 1:1 adapts were posted) :
And finally, the lyric sheet for the song!
Personally it was a lot of fun trying out this painterly aesthetic and I thoroughly enjoyed the process. If you made it till here, thank you for your time!
Stay safe and take care of your loved ones :)
