Hearts Pub: Play & Drink
What would happen if Space Invaders met Alice in Wonderland?
Project Scope: Naming, Strategy, Logo, Visual Identity System, Print Design, Illustration, Animation, Web Design
About HEARTS PUB
Hearts Pub is the first gaming pub in Gliwice created by a gamer for gamers. Located near the academic complex, it is a place where, away from the hustle and bustle, you can meet with friends, have a good beer and play a board or video console game.
The basic goal of this project was to respond to dualistic characters of the brand. On the one hand, Hearts Pub is a traditional pub in the most literal and classic sense. On the other hand, equally important, it's a gaming pub. The main intention was to merge these two contrasting ideas to create a coherent and consistent visual language.
It's not a gaming pub that looks like a traditional pub. It's not a traditional pub that looks like a gaming pub. It's both. The visual identity of this brand is a unified concept. The viewer will experience both parts simultaneously. When you think about pixels, glitches, old games, new games... and when you think about traditional pubs, beer, dark wood, warm interiors, there is obviously a big contrast. Our journey was showing that, in this case, they can live together and coexist.
Naming & Strategy: Michał Markiewicz
Art direction & Graphic Design: Michał Markiewicz
Illustration & Animation: Kasia Olejarczyk
Web Design: Kamila Figura
Web Development: Sebastian Wojdakowski
Project Photoshoot: Justyna Niwińska