Parisian chic book by Isabelle Thomas and Frederique Veysset is worldwide bestseller about parisian style and street fashion. Slovo publishing house published the book in Russian. To promote Parisian chic we create campagne "Find parisian chic in Moscow" in Instagram. The idea is to find the book and to find the style itself. Moscow trendsetters posted their photo with book and faivorite qoute in Instagram with hashtag #парижскийшик (eng. parisian chic). Also common girls, who liked book, posted photo with it, put the hashtag and took part in contest. Then Slovo chosen five winners.
Client: Slovo publishing house
Creative director: Tanguy Dairaine
Art-director: Margarita Suslova
Account managers: Natalia Babaitseva and Lilia Krilova
© advertising agency "Seinecom"
