Plas y Brenin is a much-loved National Outdoor Centre in Snowdonia, Wales. It’s a heritage brand that for over 60 years has helped develop the leading trainers in outdoor sport – people who shape the outdoor sector. With its unique location, backstory and reputation, Plas y Brenin wanted to re-capture the essence of the place, people and purpose of their centre. They needed a full, effective rebrand.

I developed a clear, singular identity, a full range of print and digital marketing assets and a new digital presence that achieved a 96% traffic increase on the previous year.