location: Sassuolo_Modena_Italy

client: Dong peng

year: 2007 services:

 

The project aims to identify the peculiarities of the brand and show how the Western design philosophy can be integrated with values of Chinese culture. The value of the brand and its qualitative characteristics are expressed through an exhibition hall where some leading products are proposed and presented together with natural elements. We also used some logical design related to Feng-Shui, a new approach for Italy but strongly felt in southern China.