Experiential marketing establishes a connection with customers and prospects by providing unique, interactive experiences. The two primary goals of experiential marketing are:

1. To imprint lasting memories that will allow for better brand recall for your products or services

2. To create an emotional impact and motivating your target audience to take an action – this can be anything from participating in a product trial, following a link or a purchase

The uniqueness and the impact of experiential marketing requires an equal amount of thought and planning. This includes creating an overall strategy, workback schedule, branding, choosing an online platform, managing and executing the event and so much more. Here are three important elements that you need to factor in as you develop your experiential marketing plan:

The first step to a successful experiential marketing campaign is to know your customer. It is essential to understand the target audience – their needs, problems and interests – in order to ensure that you can provide them with the solution they seek. Demographic and psychographic research helps you to provide your prospects and clients with immersive experiences that will motivate them to take the desired action.

You need to discover what will engage your audience the most. Their age, education level, geographic location, marital status etc. will help you determine the best way to reach them. This could be anything from a live tasting event to an IG Live. The platform and activities they prefer will determine what kind of experience you will provide.

The most effective way to get noticed is by going viral. You need more people to see what you are doing and this is made possible by having events or content in place that people will want to share. When you have more people sharing your content, your reach increases exponentially. With the use of experiential marketing techniques, you need more people to get talking about your products or services so that the marketing effort has a compounding effect in the long run. Your marketing effort could be something as simple as a unboxing video, but if you choose to create and market it in the right way, it can hold the potential to go viral.

Experts like Bradley Dean in Toronto believe that in order to stand out among the competition and move ahead, you need to create experiences that appeal to the emotions and senses of your target audience. It is crucial to come up with unique and unconventional ideas to ensure that people take notice and interact with your brand. Placing your trust in the right set of professionals like those at Granite Productions can help you create experiential marketing plans and execute them.

Bradley Dean and the Toronto Granite team have the combined skills to bring your experiential marketing events to life. They have organized many buzz-generating events across a number of industries, and their impressive client list is a testament to their reliability and skill. Bradley Dean and the Toronto Granite team work tirelessly to produce events that are not only memorable and exciting, but also meet your business objectives.  

Granite is a multi-dimensional events and marketing company that formulates strategy, creates, implements and inspires. Contact Bradley Dean in Toronto, the principal of Granite Productions, to discover how they can make your next event a success.