Browar Warszawski | Visual identity | Logo & brand marks | Brandbook | Packaging
Warsaw Brewery is a combination of craft brewery, bar and restaurant with high quality food. It has araisen in a district called Warszawska Wola, known from its history of breweries. In 18th century there were more than 10 breweries. In that time the most famous of their beers were the Haberbush, Schiele and Klawy brewery. Warsaw Brewery draws from Wola's history and now it is writing great continuation of this story.
The sign refers directly to the Warsaw mermaid. The logotype is inspired by typography used in Haberbush and Schiele brewery advertisements. There are also some references to the classic brewery image. All the design decisions were made to reflect craft and elegant, but still friendly character of a brand and create a connection between the present and the past.
Art Direction: Papajastudio
Interior design: Vasyl Chorny, Creative Direction Design, Lwów
