Brand Name      

The New Nigeria

 

Industry

Non-Profit Organization 

 

Year                   

2021

 

About

THE NEW NIGERIA is a non-profit organization based in Nigeria whose vision is encourage and promote peaceful coexistence, good governance and progress in Nigerians public and private life. The organization was established just before the #ENDSARS movement as a result of the chaos in the country due to the global pandemic, corruption and bad governance that has caused Nigerians to wallow in misery.

 

Task

Logo Design

Brand Development

 

Team:

Brand Strategy: James Udotong

Art Direction: James Udotong

Content Writing: Josiah Adesola

Animation: James Udotong

 

Photo credit: www.freepik.com

The New Nigeria team came to JayTech Designs with a goal of designing an identity system that would uniquely position them as a non-profit that is focused on the well-being of Nigerians as well as to connect with their target audience.

To achieve this, our team held a discovery session with The New Nigeria team where we were able to extract the objectives of the project. From there, we were able to devise a strategy to develop the new identity system.

In order to make sure we were on track, we took a survey on the target audience (mostly youth) to get their idea of what a New Nigeria could look like to them.  

Before we moved into the logo design phase, we created a mood board which is a way of quickly summarizing our art direction.

After several iterations and elimination, we finally found the right mark!

We had to think outside the box and draw inspiration from basically anywhere. We got inspired by a frog! Yeah

To ensure that The New Nigeria team uses their new identity system the right way, we designed a brand guideline.