Augmented Reality
AR
Packaging design for any product and show case the same by using AR tool.
AR (Augmented Reality) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. It is a growing trend among companies involved in mobile computing and business applications in particular.
Is a latest software tool used to demonstrate the product in real use. This helps the customer for deciding about usability of the products.
Challenges :
Selecting the product and its packaging.
Designing the package in attractive way.
The 3D modelling of the package.
Appling AR for better demonstration of the product.
Brain mapping and Mood board
Concept :
I have chosen packaging for Duvel beer brand.
The style I used for packaging is collage.
I have used photoshop for packaging and dimension for 3d, for AR I used Augment App
Process
AR Video
Mockups
Conclusion :
The assignment made me familiar with AR and AR tools eg. augment app
The assignment also made me familiar with importance of testing of product in reality.
Now I can decide whether AR is needed for further better demo of the product.
