Chris Dunn's profile

FedEx Office: a campaign to motivate staff

Chris Dunn
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FedEx OfficeCampaign to motivate staff
Challenge:
FedEx Office has poor customer service and high employee turnover.  Today customers complain that stores are understaffed and the service is overpriced. This is reflecting poorly on FedEx as a whole.

Insight:
FedEx Office employees feel like a cog in the machine. The way the stores work is very much like a factory, where each employee does their part in isolation. There is no ownership or pride.

Strategy:
Make FedEx Office employees feel appreciated by celebrating them and their role within the company.
FedEx Office internal communications strategy campaign
FedEx Office internal communications strategy campaign
FedEx Office internal communications strategy campaign
FedEx Office internal communications strategy campaign
FedEx Office internal communications strategy campaign
FedEx Office internal communications strategy campaign
FedEx Office internal communications strategy campaign
FedEx Office internal communications strategy campaign
FedEx Office internal communications strategy campaign
FedEx Office internal communications strategy campaign
FedEx Office internal communications strategy campaign
FedEx Office internal communications strategy campaign
FedEx Office internal communications strategy campaign
FedEx Office internal communications strategy campaign
FedEx Office internal communications strategy campaign
FedEx Office internal communications strategy campaign
FedEx Office internal communications strategy campaign
FedEx Office: a campaign to motivate staff
Published:
Chris Dunn's profile

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Chris Dunn's profile
London, United Kingdom

FedEx Office: a campaign to motivate staff

Challenge: FedEx Office has poor customer service and high employee turnover. Today customers complain that stores are understaffed and the servi Read More

Published:

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