To promote the Quebec Magic Festival, we gave magic power to people. By taking a picture of our special posters, the information about the event appeared on their screen (meaning it was saved on their phone as well).
CREDITS
Advertiser: Pierre Hamon (General management)
Agency: Lg2
Partner, Vice-President, Creative Direction: Luc Du Sault
Concept-writing: Andrée-Anne Hallée
Artistic direction: Vincent Bernard, Anthony Verge
Graphic design: Mira Gauthier
Infographic: Charleine Durand, Marc Rivest
Project management: Ève Boucher
Production manager: Julie Pichette
Video editing: Vincent Bernard, Anthony Verge, Nicolas Brassard
Agency: Lg2
Partner, Vice-President, Creative Direction: Luc Du Sault
Concept-writing: Andrée-Anne Hallée
Artistic direction: Vincent Bernard, Anthony Verge
Graphic design: Mira Gauthier
Infographic: Charleine Durand, Marc Rivest
Project management: Ève Boucher
Production manager: Julie Pichette
Video editing: Vincent Bernard, Anthony Verge, Nicolas Brassard
