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Win Clean campaign
UK Anti-Doping needed to champion clean sport to the global athletics community in the run-up to London 2012. I worked on a far-reaching integrated campaign across digital, ambient, print, posters and direct engagement.

The campaign identity will be used for future sporting events including the Commonwealth Games 2014 and the Rugby World Cup 2015.


Designed at Columns.
Campaign logo
Poster  on reverse of information leaflet
Information leaflets
Inside information leaftet showing doping rules 
Sweatbands given to athletes
Launch event with key athletes at Trafalgar square
Support wall 
Spray clean logo on tiles
Sign at test events
Parallax scrolling microsite
Launch video 
Campaign will be used over future sporting events in the UK
Win Clean campaign
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Published:

Win Clean campaign

UK Anti-Doping needed to champion clean sport to the global athletics community in the run-up to London 2012. We proposed a far-reaching integrat Read More
0
160
0
Published:

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