品牌丨红旗帅
记忆•赤水河畔的不灭精神…
为了去纪念一种永不言败的“旗帜精神”，为了去纪念挥洒青春的光辉岁月，我们设计了这款酒类包装。
有着深厚韵味的中国瓷是我们的主基调，其玉石般的光泽呈现出“纪念碑”似的设计效果，我们再加入金粉、浮纹字雕、五星金标等质感元素，用美学的视角精雕细琢，为品赏者带来充足的联想与留白。
跳出传统中国酒包装的桎梏，寻求符合企业自身表达的品牌格调，这是红旗帅做的尝试。包装设计的源头一定要落在产品本身的文化上去，而在红旗帅身上，它代表了梦想、回忆、骄傲、拼搏、荣耀…
In order to commemorate the "flag spirit" that never gave up, and to commemorate the glorious years of youth, we designed this packaging.
Chinese porcelain with a profound charm is our main tone. Its jade-like luster presents a "monument"-like design effect. We then add texture elements such as gold powder, embossed word carving, and five-star gold label, which are carved from an aesthetic perspective. Careful refinement brings plenty of association and white space for tasters.
Breaking out of the shackles of traditional Chinese wine packaging and seeking a brand style that suits the company's own expression. This is an attempt by Hongqishuai. The source of packaging design must fall on the culture of the product itself, and in Hongqishuai, it represents dreams, memories, pride, hard work, glory...
Chinese porcelain with a profound charm is our main tone. Its jade-like luster presents a "monument"-like design effect. We then add texture elements such as gold powder, embossed word carving, and five-star gold label, which are carved from an aesthetic perspective. Careful refinement brings plenty of association and white space for tasters.
Breaking out of the shackles of traditional Chinese wine packaging and seeking a brand style that suits the company's own expression. This is an attempt by Hongqishuai. The source of packaging design must fall on the culture of the product itself, and in Hongqishuai, it represents dreams, memories, pride, hard work, glory...
