Foxy Games Loyalty Scheme concept:
We were approached by Foxy Games to come up with an idea for the new loyalty scheme to go on a separate page of a website. Players would log in daily and redeem a certain prize, and my task was to think of a way to present this. I worked closely with Motion and Copy to come up with a concept, and after a few brainstorming sessions the winning concept was Foxy Gamescade - an online arcade.
Depending on the day, the player would either have to play a game to get a prize or collect it from a vending machine. This would bring a completely new tool to the website and could feel nostalgic to older target audience, while still being visually attractive to younger audience. The player would be "immersed" into a Foxy Gamescade world, with each game created in 16 bit design.
